
The ubiquitous Yankees insignia
Allow me to digress a bit: Several years ago, 1998 to be precise, I was the lowest man on the Sports Illustrated totem pole. I was a suggestion guy. A suggestion guy does what the title implies; he sends in suggestions to the news bureau which, if accepted, are then handed to a staff reporter to do a write-up. Everyone from the SI doorman on up has more editorial sway than the suggestion guy.
One day in said year of 1998 I was strolling around Budapest, Hungary and I noticed that one of the casual fashion trends among the locals was to have clothing tagged somewhere with the New York Yankees logo on it – mostly on caps, of course, but there was also jackets, tote bags, beach towels, and much more.
I asked some folks wearing Yankees caps if they knew what the “NY” stood for; the overwhelming majority did not. And thus a suggestion was born. After all, unlike soccer, basketball and even American football, baseball has yet to strike a chord with sports fans outside of the United States and pockets of Asia and Central America. In Europe, it has nary a following.
So why then was nearly everyone in Budapest wearing Yankees clothing?
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